Stay Focused.

Giving the gift of Wikipedia services

by Kendall Leeper

I hope 2024 has given you experiences to celebrate and memories to cherish. They are […]

Inclusion Matters. Find Your Place on Wikipedia.

by Dan Cook

Wikipedia is the world’s largest and most visited reference site, but underrepresented people and businesses […]

Prof. Rabbit Hole and the Knowledge Panel

by Peter Hund

Peter Hund, who we affectionately call Prof. Rabbit Hole, loves to explore the inner workings […]

Accuracy and Trust – The Keys to Your Wikipedia Presence

by Avlokita Shah

A little over half of our population across the globe uses social media platforms. That […]

Wikimania practices what Wikipedia preaches: Free knowledge for all

by Dan Cook

The Wikipedia community’s annual conference recently returned after skipping a year because of the coronavirus […]

Why Updating a Wikipedia Article is Important for Charitable Causes 

by Kendall Leeper

An accurate, updated Wikipedia article is a major asset for a charitable organization. While your […]

5 Shifts in Your Thinking to Build a Better Brand 

by Dan Cook

  Your marketing team devotes endless resources to building a better brand for your company […]

Top 10 things that event planners often overlook

by Melissa Chavez

Your event — and attendees — will benefit from these organizing tips It’s December, which […]

Friends of the Columbia Gorge

by Kathleen Krushas

Print publications help the cause of keeping the Gorge wild and beautiful by bringing the […]

5 Foundations for Joyful First-Time Events

by Dan Cook

Follow these 5 steps for a smoother first-time event In my last article, I offered […]

5 Things You Can Do To Revive Your Event

by Dan Cook

Refreshing a few key things can give your long-running event new life It takes a […]

Preserving Pendleton

by Melissa Chavez

Local entrepreneurs have added to the city while maintaining its roots In our last post, […]

Pendleton Pride

by Melissa Chavez

A guide to historic downtown Pendleton’s unique cultural and multisensory offerings Our team at To […]

5 Essential social media tips to boost your event

by Melissa Chavez

Conferences and events are perfect activities to share with others via social media. But not […]

Inclusive ways to welcome attendees to your event

by Melissa Chavez

Learn additional ways you can make attendees feel more welcome.

Better internal communication strategies leads to better engagement

by Dan Cook

To create a true communications strategy, you have to know who you are communicating with, and whether they are getting the message.

Venues set the mood for your event

by Melissa Chavez

Using no words at all, your venue will tell your attendees so much about your event. Taking time to determine how you want others to feel after leaving your event is a great starting point.

Welcoming volunteers to your event team

by Melissa Chavez

7 tips to get you started working with volunteers

PNSQC Gains Regional Awareness

by Kathleen Krushas

PNSQC is an all-volunteer nonprofit organization that manages an annual regional tech summit with workshops, the Pacific Northwest Software Quality Conference. Now in its 35th year, we have been working with PNSQC since year 30.

Summit helps US rethink affordable housing

by Kathleen Krushas

Build Small Live Large Summit helps policymakers reimagine affordable housing options

Housecall Providers Changes the Way America Does Healthcare

by Kathleen Krushas

Using authentic photography, videos, design elements, and a new marketing approach, we focused on better connecting Housecall Providers’ with its audience through storytelling.

Rethinking Food Culture

by Kendall Leeper

It’s time to RETHINK FOOD. This is the tagline of the documentary “WASTED! The Story of Food Waste.” It could also very well be the perfect time to prioritize this effort.

A Want to Waste Not

by Kendall Leeper

Curbing food waste is a broad topic, and To the Point has a growing interest in participating in this burgeoning movement.

Getting Help from Yelp

by Melissa Chavez

Don’t panic — take control of your Yelp. That was the advice from Yelp’s Christy Augsburger, who was among the presenters at the recent NW Food Show in Portland, OR. Augsburger’s “5 Star State of Mind” presentation encouraged restaurateurs to embrace their Yelp reviews — good and bad.

Building a team: Soar with strengths

by Dan Cook

What’s the best way to build a results-driven small virtual team? I’ve always found that a simple mantra I learned years ago is the foundation of strong, small teams: Soar with your strengths.

Setting Wikipedia article expectations

by Dan Cook

After you have determined a client company is notable enough to merit a Wikipedia article, it’s time to add Wikipedia to your brand strategy. As a marketing professional, you must set realistic expectations from the start for your client’s Wikipedia article.

My 3 Favorite Ways to Find Social Media Content

by Lauren Hudgins

Sometimes you run out of relevant content to post on your social media channels. It happens to the best of us, especially when we’re just getting started. With a little preparation, you can avoid getting skunked and find the right content.

The reach of Wikipedia

by Melissa Chavez

Wikipedia is an ever-evolving record of the newsworthiness of a given topic. Good or bad, it all could end up in a Wikipedia article. This week, it was revealed that Carol Cable — wife of current Oakland Raiders Offensive Line Coach Tom Cable — edited out accusations of violence linked to her husband.

Celebrity and scandal: Wikipedia’s role in influence marketing

by Melissa Chavez

Why would a celebrity or company want to distort their Wikipedia entry? Because, beyond wanting to remove well-documented unfavorable info, roughly 15 million people worldwide turn daily to Wikipedia for an objective take on what they’re searching for.

Adding artist Bradley Theodore to Wikipedia

by Dan Cook

We are often surprised by the individuals and organizations that are not yet included in Wikipedia’s unlimited online encyclopedia. After attending an Edit-a-Thon, a new artist of color has been added to Wikipedia.

What Makes Us Happy?

by Kendall Leeper

The self-help world seems to say it resides inside of us — and in the U.S. we spend approximately $10 billion per year on this inner pursuit through “self-improvement” books, seminars, workshops, webinars, and much, much more.

Accessibility Matters

by Admin

There are many ways to plan your content and design to accommodate more users, customers, and potential clients. Accessibility is more than just a ramp to a door instead of stairs. For me, accessibility — or A11y for short — is about inclusion.

Linoleum artist Bill Miller is now on Wikipedia

by Dan Cook

Linoleum artist Bill Miller has garnered considerable attention in the art world and the media for his incredible works made from discarded linoleum. And now he’s got a place on Wikipedia.

Notability and Wikipedia: Put your status to the test

by Dan Cook

People are often confused by what defines notability on Wikipedia. The standards seem subjective. But these guidelines will help ensure your article stays up.

ASHA’s Rebrand Results in Greater Visibility

by Kathleen Krushas

Our awareness campaign kicked her nonprofit into high gear.

The New Article checklist for Wikipedia: 5 standards you must meet

by Dan Cook

Wikipedia can be an intimidating and confusing world for those who haven’t had an in-depth engagement with its inner workings. Here are the five most frequently cited “facts” about Wikipedia that are, in fact, untrue.

Putting the ‘Care’ Back in Health Care

by Kendall Leeper

Health care is changing to meet elderly and medically vulnerable patients where they are: At home.

Collaboration Gets Us Further Faster

by Kathleen Krushas

Experience has taught us that seamless collaborations lead to outstanding outcomes. With a nod to Stephen R. Covey, we’ve identified our own set of 7 attributes that are absolutely essential to collaborating effectively.