Grow Your Mission. Expand Your Reach.

A national nonprofit with a local presence needed an outside design team to collaborate with staff to create key brand elements for a major anniversary. To the Point brought our branding expertise to work with staff on the project. We created the framework for the YMCA’s print and digital suite of collateral, beginning with the 150-year anniversary logo, which is the centerpiece for the overall campaign. View our work with them.

Public relations firm owner Bruce B. came to us to help him create a new Wikipedia article for his client, a large national real estate investment trust. We taught Bruce about Wikipedia’s Rules of Engagement and how to make effective edits, so he could establish himself as a valuable contributor to the online encyclopedia. Then we trained Bruce so he could successfully write and post an article about his client, to best meet Wikipedia standards.

The article Bruce posted continues to share pertinent information about the real estate company, and traffic to his client’s website has increased as a result.