Nonprofit Communications
Effective nonprofits make strong, lasting connections with their most important audiences. Get the best of our deep design and messaging experience with customized packages. Learn more about our Communications Services
Our Services
Grow deeper connections to audiences you value most.
Build awareness. Inspire action. Grow your impact — with communications built for nonprofits like yours.
At To The Point Collaborative, we help mission-driven organizations and businesses turn stories into strategy, and strategy into measurable growth.
Whether you need help raising funds, reaching stakeholders, or sharing your community’s voice — we’re here to make it happen.
Wikipedia
Consulting
Search engines prominently feature Wikipedia articles so it’s great for SEO. We can be your Wikipedia editing partner or train you to be the expert. Connect about our Wikipedia Consulting
Design
Connections
Good design conveys a message. Great design conveys the history, mission, and importance of your organization. Read more about our Design Services
Our Services
Check out what services we offer below, and see how our customized packages can work for you.
Graphic Design that Inspires Action
To the Point creates public-facing design materials that align with your nonprofit branding as needed for your campaign. This can include but is not limited to:
- Branding elements
- Social media images
- Digital email newsletter template
- Print materials, including posters, flyers, and brochures
- Annual Reports
- On-site event handbills, signage, and fundraising accoutrement
- Large-scale items, including billboards, bus ads and wraps, and banners and pop-up signs
- Pre-event promotional logos, web banners, Save the Date and RSVP mailers and handouts
- Merch/swag, etc.
- Slideshows for presentations or events
Digital Marketing
- Our team’s digital marketing services include website development and optimization, search engine optimization (SEO), social media and email marketing, and online advertising.
- Email campaigns include organizational storytelling, donation appeals, reporting, creating and updating mailing lists, and marketing to encourage new subscribers.
- Website curation and updates, including event updates, program descriptions, blogs, etc.
Content Creation
- Our team produces high-quality and engaging content tailored to the nonprofit’s mission and values.
- Types of content creation include blog posts, newsletters, videos, infographics, social media graphics, and more. Content is created through a storytelling lens in order to highlight impact and organizational success.
Social Media Management and Training
Our team manages all social media accounts, creates and schedules posts, engages with followers, and analyzes and tracks social media performance. Our team also trains organizational staff to manage and maintain social media accounts.
Training and Consulting
Our team offers training and consulting services to empower your team with the knowledge and skills needed to sustain and enhance your marketing efforts. This includes one-on-one coaching on various marketing topics and best practices.
Analytics and Reporting
Our team provides detailed analytics and regular reporting to track the performance of your digital marketing efforts. This includes social media and email campaign analytics reports. We also offer SEO packages, where we analyze your website and make suggestions on how to drive more traffic to service and event pages, to further improve your marketing efforts.
Advocacy and Awareness Campaigns
Our team helps create and implement advocacy and awareness campaigns to raise public awareness about organizational values/mission, influence public policy, and mobilize community action. Campaigns are designed with the goal to educate, engage, and inspire action from community supporters.
Fundraising Campaigns
Our team designs and executes fundraising campaigns online and offline. This includes appeals, creating and monitoring fundraising events, event planning assistance, and creating and managing event marketing.
Donor Engagement Strategies
Our team develops and implements strategies to engage and maintain donor relationships. This is done through personalized communication and reporting updates (through email campaigns) and supporting the nonprofit and their marketing efforts for donor/fundraising events.
Wikipedia Training and Editing
Our team collaborates with you to utilize news reports and other curated coverage of you or your business or nonprofit to create a new Wikipedia article, or to edit an existing article. A well-sourced and properly written Wikipedia article helps to raise awareness of you, your brand, the work you do, and why you merit inclusion in the world’s most-read reference resource.
Ready to take your mission to the next level?
Success Story
YMCA of the Columbia-Willamette Turns 150
A national nonprofit with a local presence needed an outside design team to collaborate with staff to create key brand elements for a major anniversary. To the Point brought our branding expertise to work with staff on the project. We created the framework for the YMCA’s print and digital suite of collateral, beginning with the 150-year anniversary logo, which is the centerpiece for the overall campaign. View our work with them.
Success Story
Public Relations Firm Adds Value with Wikipedia
Public relations firm owner Bruce B. came to us to help him create a new Wikipedia article for his client, a large national real estate investment trust. We taught Bruce about Wikipedia’s Rules of Engagement and how to make effective edits, so he could establish himself as a valuable contributor to the online encyclopedia. Then we trained Bruce so he could successfully write and post an article about his client, to best meet Wikipedia standards.
The article Bruce posted continues to share pertinent information about the real estate company, and traffic to his client’s website has increased as a result.
Success Story
Housecall Providers Uses Communications to Meet Needs
Housecall Providers was having difficulty recruiting sufficient staff to serve its homebound, mostly elderly clients. Through a strategic communications plan, To the Point used a multimedia approach to telling Housecall Provider’s unique service model story. Housecall Providers was able to refine its recruiting campaign and find the right people. Staff size tripled over three years and turnover was reduced.
Builder Stronger Bonds
Get tips to grow deeper connections to the audiences you value most.