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CATEGORY: Wikipedia Consulting
Wikipedia and the difference between advertising and brand marketing
by Dan Cook
As a brand marketing expert, you know your company Wikipedia article represents a major element […]
Wikipedia article editing boosts your business
by Dan Cook
Offering Wikipedia editing services to clients will boost your profits and theirs Wikipedia editing services […]
Wikipedia’s SEO Value: A Great Prospecting Tool for YOU
by Dan Cook
In this article, we share why marketers like you can – and should – leverage Wikipedia as part of your brand and marketing strategies. Even better, we give you our favorite tips and strategies to get your own Wikipedia company page up and running.
Public relations agencies: Add Wikipedia editing to your client services
by Dan Cook
Do you have a Wikipedia editing gap on your marketing team and don’t know how to fill it?
Don’t be a victim of the Wikipedia Whammo!
by Dan Cook
Perhaps you heard the whispers at a conference. Or read about it online. The marketing professional who thought they knew how to edit their client’s Wikipedia page, only to run smack into The Wikipedia Whammo!
The Decliners: A Wikipedia Secret Society
by Dan Cook
One of the most frequent requests for assistance we receive is from those who have, in good faith, started new Wikipedia articles in the designated draft space and have had their drafts immediately declined for promotion
Harnessing the Power of Wikipedia article editing
by Dan Cook
Part 3: Effectively edit Wikipedia as a brand manager
Delegate Wikipedia Editing for Your Brand to the Experts
by Dan Cook
Part 2: You need a plan for your brand’s Wikipedia page.
Paid editors utilize Wikipedia’s reach for businesses
by Dan Cook
This is Part 1 in a three-part series for companies, brands, and people with established Wikipedia articles.
The myth of the all-volunteer-edited Wikipedia
by Dan Cook
To create a true communications strategy, you have to know who you are communicating with, and whether they are getting the message.