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Wikipedia and the difference between advertising and brand marketing

by Dan Cook

As a brand marketing expert, you know your company Wikipedia article represents a major element […]

Wikipedia article editing boosts your business

by Dan Cook

Offering Wikipedia editing services to clients will boost your profits  and theirs Wikipedia editing services […]

Wikipedia’s SEO Value: A Great Prospecting Tool for YOU

by Dan Cook

In this article, we share why marketers like you can – and should – leverage Wikipedia as part of your brand and marketing strategies. Even better, we give you our favorite tips and strategies to get your own Wikipedia company page up and running.

Public relations agencies: Add Wikipedia editing to your client services

by Dan Cook

Do you have a Wikipedia editing gap on your marketing team and don’t know how to fill it?

Don’t be a victim of the Wikipedia Whammo!

by Dan Cook

Perhaps you heard the whispers at a conference. Or read about it online. The marketing  professional who thought they knew how to edit their client’s Wikipedia page, only to run smack into The Wikipedia Whammo!

The Decliners: A Wikipedia Secret Society

by Dan Cook

One of the most frequent requests for assistance we receive is from those who have, in good faith, started new Wikipedia articles in the designated draft space and have had their drafts immediately declined for promotion

Harnessing the Power of Wikipedia article editing

by Dan Cook

Part 3: Effectively edit Wikipedia as a brand manager

Delegate Wikipedia Editing for Your Brand to the Experts

by Dan Cook

Part 2: You need a plan for your brand’s Wikipedia page.

Paid editors utilize Wikipedia’s reach for businesses

by Dan Cook

This is Part 1 in a three-part series for companies, brands, and people with established Wikipedia articles.

The myth of the all-volunteer-edited Wikipedia

by Dan Cook

To create a true communications strategy, you have to know who you are communicating with, and whether they are getting the message.