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CATEGORY: Wikipedia
Inclusion Matters. Find Your Place on Wikipedia.
by Dan Cook
Wikipedia is the world’s largest and most visited reference site, but underrepresented people and businesses […]
Branding with Wikipedia
by Avlokita Shah
The digital world is quite dynamic. There are enough platforms, formats, focused network groups and […]
Don’t be a victim of the Wikipedia Whammo!
by Dan Cook
Perhaps you heard the whispers at a conference. Or read about it online. The marketing professional who thought they knew how to edit their client’s Wikipedia page, only to run smack into The Wikipedia Whammo!
The Decliners: A Wikipedia Secret Society
by Dan Cook
One of the most frequent requests for assistance we receive is from those who have, in good faith, started new Wikipedia articles in the designated draft space and have had their drafts immediately declined for promotion
Harnessing the Power of Wikipedia article editing
by Dan Cook
Part 3: Effectively edit Wikipedia as a brand manager
Wikipedia Boosts Your SEO: Find out if you qualify
by Dan Cook
Do you have articles about your company from 15 credible news outlets? It’s time to contact To the Point Collaborative.
PR Professionals Need a Wikipedia Plan
by Lauren Hudgins
All full-service public relations firms should be able to offer Wikipedia editing services to their clients. It’s almost PR malpractice not to.
Setting Wikipedia article expectations
by Dan Cook
After you have determined a client company is notable enough to merit a Wikipedia article, it’s time to add Wikipedia to your brand strategy. As a marketing professional, you must set realistic expectations from the start for your client’s Wikipedia article.
Your Five-Point Wikipedia Influencer Strategy
by Dan Cook
Today we’re covering how influencer marketers rely on individuals to promote their brand’s products or services.
We’ve all seen those influencers — people who bubble to the top of pop culture — becoming seemingly instant icons in fashion, beauty, decorating, lifestyle, and more.
The reach of Wikipedia
by Melissa Chavez
Wikipedia is an ever-evolving record of the newsworthiness of a given topic. Good or bad, it all could end up in a Wikipedia article. This week, it was revealed that Carol Cable — wife of current Oakland Raiders Offensive Line Coach Tom Cable — edited out accusations of violence linked to her husband.