Grow Your Mission. Expand Your Reach.

Housecall Providers was having difficulty recruiting sufficient staff to serve its homebound, mostly elderly clients. Through a strategic communications plan, To the Point used a multimedia approach to telling Housecall Provider’s unique service model story. Housecall Providers was able to refine its recruiting campaign and find the right people. Staff size tripled over three years and turnover was reduced.

Public relations firm owner Bruce B. came to us to help him create a new Wikipedia article for his client, a large national real estate investment trust. We taught Bruce about Wikipedia’s Rules of Engagement and how to make effective edits, so he could establish himself as a valuable contributor to the online encyclopedia. Then we trained Bruce so he could successfully write and post an article about his client, to best meet Wikipedia standards.

The article Bruce posted continues to share pertinent information about the real estate company, and traffic to his client’s website has increased as a result.