YMCA of the Columbia-Willamette
Brand Partners in crafting communications strategies across all platforms
To the Point has had the pleasure of working with our regional Y since 2012. The Y counts on us to be an important partner in effectively managing its brand.
To celebrate a major anniversary (150!) out team laid the framework for the Y’s print and digital suite of collateral, beginning with the 150- year anniversary logo, which is the center piece for the overall campaign. The Y values our ongoing collaboration “It is critical to the work that we do,” and our team’s vision to the strategy behind the campaign is a major building block to its success. We help the Y achieve the vision of its association, and hit its marketing and communications goals. They have told us they especially appreciate our unique perspective and expertise in our on-going conversations. The Y continues to be delighted with our work. And the feeling is mutual.
“Our ongoing collaboration with To the Point Collaborative is critical to the work that we do. Their contributions both at the strategic and implementation level are instrumental in achieving the vision of our association and our marketing and communications goals across all platforms.”