Work
YMCA of the Columbia-Willamette
Brand Partners in crafting communications strategies across all platforms
To the Point has had the pleasure of working with our regional Y since 2012. The Y counts on us to be an important partner in effectively managing its brand.
To celebrate a major anniversary (150!) our team laid the framework for the Y’s print and digital suite of collateral, beginning with the 150-year anniversary logo, which is the centerpiece for the overall campaign. The Y values our ongoing collaboration.
“It is critical to the work that we do,” a representative said. Our team’s vision to the strategy behind the campaign is a major building block to its success. We help the Y achieve the vision of its association, and hit its marketing and communications goals.
They have told us they especially appreciate our unique perspective and expertise in our ongoing conversations. The Y continues to be delighted with our work. And the feeling is mutual.