Oregon Zoo

Breaking down misperceptions about the Oregon Zoo being “just a zoo”.

The Zoo needed a new publication to broadcast the many educational opportunities it offered outside of the Zoo boundaries. We collaborated with their in-house team to create a 12-page Conservation Education booklet that illustrates all the ways the Zoo helps inform an all-ages audience throughout the city. Using their authentic photos, we created an easy-to-read 7 x 8.5 inch booklet. During this project we also helped them roll out their new brand and follow their distinct style guide. The result was a engaging visual piece that helped tell their story and grow support for their many educational programs.

Grow your mission. Expand your reach.

It’s what we help To the Point clients do everyday.