Breaking down misperceptions about the Oregon Zoo being “just a zoo”.
The Zoo needed a new publication to broadcast the many educational opportunities it offered outside of the Zoo boundaries. We collaborated with their in-house team to create a 12-page Conservation Education booklet that illustrates all the ways the Zoo helps inform an all-ages audience throughout the city. Using their authentic photos, we created an easy-to-read 7 x 8.5 inch booklet. During this project we also helped them roll out their new brand and follow their distinct style guide. The result was a engaging visual piece that helped tell their story and grow support for their many educational programs.