Communication that Connects is Our Passion!
Thinking strategically for our clients and executing the craft of high-quality media is our passion. We love our job!
Why Health Care & Nonprofit Organizations?
We are committed to the facilitation of empowerment and wellbeing by way of clear and impactful communication.
What We Believe and Why it Matters.
We believe in unity. We dig deep into the underlying message your organization delivers to your target audience.
It’s not about us, it’s about you.
How would you like to grow? What audience would you like to reach? What are your goals?
Our team gets to the heart of what is holding you back — then implements a strategy that works with your strengths, and reduces any weaknesses by bridging the gaps.
Founded in 1994 by Kathleen Krushas as To the Point Publications, our roots are in digital publishing specializing in nonprofits. Over the last 24 years we have continued to expand our team and vision.
Today, To the Point Collaborative is a boutique digital agency specializing in branding — covering communications, marketing, and design — for companies and nonprofits.
At To the Point, we work closely with you to connect you with your target audience. For more than two decades, we’ve been helping our clients find their voice, discover their core values, and communicate this to the world.
This is Us
Principle and Founder
Principal Kathleen Krushas has nearly three decades of experience in nonprofit strategic communications and marketing through her own company, To the Point, and in her earlier work with OSPIRG. She founded To the Point in 1994 specifically to address the marketing and communications needs of nonprofits; over time, To the Point added for profit businesses to its client base. Today she leads a team of experts in all facets of marketing and communications, a firm that can provide complete marketing and communications services for its clients. Her areas of expertise include organizational branding, marketing, communications and visual design.
She loves to travel, play ping pong with her son and dance.
Kendall has spent the last 15 years immersed in strategic planning. She uses this expertise to manage projects, perform data analysis, and conduct various types of research, as well as other complementary tasks, including administrative services. She has worked with a wide range of clients, from major philanthropic organizations like The Milken Family Foundation to large healthcare companies (Cedar Sinai Hospital, Los Angeles) to publicly held financial institutions. She is detail oriented, meticulous and very good at herding cats. She is an accomplished singer, a wine connoisseur and lover of all dogs.
Writer, Communications Consultant and Strategist
Dan Cook has devoted his entire career to communications and is an expert in strategic communications and rebranding. His career has spanned journalism, nonprofit communications and communications consulting. He’s been a reporter and editor for media companies Knight-Ridder, BusinessWeek, Newhouse Inc., American Lawyer Media, Reuters and others, and managed communications for nonprofits Morrison Child & Family Services and Special Olympics Oregon. His expertise includes content creation and sharing, strategic communications consulting, Wikipedia consulting, and media outreach. He’s written hundreds of blog posts for clients. As a freelance writer, he focuses on the healthcare industry, employee benefits, and economic development. He’s written some 2,000 articles for benefitspro.com.
Melissa specializes in digital communications and improving user experience and accessibility for all. She has worked with news publications, nonprofits, and tech companies. Chavez strives to find the best way to create a unified and focused digital communications voice for an organization. From blog posts to social media to site content, Chavez utilizes her copy editor and reporter background to improve the quality of all interactions a company has with its audience. She takes this approach to all her projects: Showing how to implement changes, leading by example, and stressing the importance of accessibility-first thinking. She is a vegan, a secret nerd, and loves Pokémon Go.
Kathy Fors is To the Point’s lead designer. She has been managing design projects for To the Point since 2004 and has created beautiful designs for more than 100 clients. Drawing on a rich creative background, Kathy understands how to help guide smooth navigation through a complex website as well as the challenges of layout and design of a 200-page coffee table book. An art and design graduate of the University of Vermont, she studied fine art and textile design in Sweden and began her career designing for national magazines. Her background includes tenures with Oregon Public Broadcasting and KBOO-FM where she hosts an alternative music program. Kathy is also an accomplished musician, and performs on accordion and horn. She currently serves on the Board of Directors for Balkan Festivals Northwest.
Oregon Business Articles
by Dan Cook:
- Employers Charge Into Health Care Reform Topic: Trends in employer health benefits
- Employers target wellness programs for health savings — and recruitment purposes
- Balancing Act Topic: Companies redesign health benefits
- Is Oregon Good for Business? Topic: Economic development
- Wasted Topic: Commercial food waste
- Losing Altitude: Oregon’s Rural Airports Face Uncertain Future Topic: Economic development
- Beam Me Up Topic: Oregon’s timber innovators are driving a new lumber market
- Tinker, Tailor, Portland Maker Topic: Portland’s latest small biz phenomenon, The Maker