Portland Bureau of Transportation

Creating Inclusive, Engaging Design for 6th-8th Graders

Our team enjoyed helping PBOT roll out its new brand in a newsletter that was mailed city-wide to educate children and their families about alternative safe ways to get to school. We received kudos from the staff and its audience on our design work and custom illustrations: “I’ve been getting these mailers for sometime now and just wanted to comment on how well the persona graphics were done. I appreciate seeing representation of the community as a whole doing a variety of non-stereotypical activities. thank you! – Kimberely A., Enough is Enough PDX”