YMCA of the Columbia-Willamette

Brand Partners in crafting communications strategies across all platforms

To the Point has had the pleasure of working with our regional Y since 2012. The Y counts on us to be an important partner in effectively managing its brand.

To celebrate a major anniversary (150!) out team laid the framework for the Y’s print and digital suite of collateral, beginning with the 150- year anniversary logo, which is the center piece for the overall campaign. The Y values our ongoing collaboration “It is critical to the work that we do,” and our team’s vision to the strategy behind the campaign is a major building block to its success.  We help the Y achieve the vision of its association, and hit its marketing and communications goals. They have told us they especially appreciate our unique perspective and expertise in our on-going conversations. The Y continues to be delighted with our work. And the feeling is mutual.