Want to increase brand awareness, attract new customers, and gain more leads? Read on.
Wikipedia’s SEO value cannot be overstated. Are you a marketer for a company, nonprofit, or organization? Are you responsible for your lead generation, branding, or communications? Do you want to increase brand awareness, attract new customers, and gain more leads?
If you said “yes” to any of these, we can help you.
In this article, we share why marketers like you can – and should – leverage Wikipedia’s SEO value as part of your brand and marketing strategies. Even better, we give you our favorite tips and strategies to determine if you can get your own Wikipedia company page up and running.
It’s a fair question. After all, you likely already have a recognized, respected brand. You use your website and social media channels to build awareness and engagement. And as a marketer, you’ve likely already got your hands full doing just that.
So why add Wikipedia to the mix? It is yet another ‘project’ that someone will have to manage. Is it really worth dedicating valuable resources to?
The short answer: Yes! Wikipedia’s SEO value is off the charts.
SEO is one of the key ways you can drive awareness of your brand and company and direct traffic to your website. That steady flow of traffic allows you to capture new leads.
Search engines LOVE Wikipedia. You should too. Wikipedia’s SEO value represents hot prospects for you.
According to Ahrefs, Wikipedia is the #2 most viewed website in the US. It has 1 BILLION page views every month. That’s more than Twitter, Facebook, Amazon, and Yelp. It is surpassed only by YouTube at 1.6 Billion.
But how do you know if any of these visitors are looking at company pages?
The best way to show how Wikipedia helps raise awareness is to do a little search engine sleuthing on a company you’re interested in. For example, we used ZoomCare, a Portland, Oregon-based chain of health care clinics. ZoomCare’s secret sauce is “on-demand” health care, bookable online.
When we searched for “ZoomCare” on Google on March 26, 2020, we found the following results, in this order:
- Paid ad – www.zoomcare.com
- Natural search result – www.zoomcare.com
- Google maps – ZoomCare locations
- Twitter feed for ZoomCare – https://twitter.com/zoomcare
- Wikipedia results for ZoomCare – https://en.wikipedia.org/wiki/ZoomCare
And, as you can see below, Google adds a snippet from the Wikipedia article:
How can my company tap into Wikipedia’s SEO value?
One more key point about ZoomCare. It’s important to note that this Wikipedia reference is on the first page in the Google search. These are the results most likely be clicked on by the searcher.
Can you imagine the traffic to the ZoomCare Wikipedia article during the coronavirus outbreak? How many frightened people had heard about ZoomCare and went first to Wikipedia to learn more about its services? Those who were impressed by what they found most likely Zoomed right to the company website.
If you do not have a Wikipedia article about your company, your client, or yourself, you are missing out. Wikipedia’s SEO power can bring new visitors to your website. They can be your future customers! If you do have an article, the issues are different. An existing article can help or hurt, depending upon what people see when they visit the article.
The Notability Test – Are You Ready?
Now that we’ve demonstrated the power of Wikipedia’s SEO value, let’s talk about notability.
Before you make your Wikipedia page, you need to make sure you qualify for it. This is where notability comes in. Essentially, Wikipedia wants to ensure that there is sufficient proof that the article is presenting truthful information.
Wikipedia requires companies to prove notability by providing evidence of significant coverage. This might include references from:
- Globally recognized, credible media sources
- Nationally/regionally recognized media sources
- Local city or niche/industry publications
Proof does not include materials created by the company or organization. These may be such content advertising, press releases, and your own website. To help you, here’s Wikipedia’s in-depth guide regarding notability.
What is your next step for mining Wikipedia’s SEO gold?
When you create a post on your own website or other company content, you control it. Wikipedia pages are a little less straightforward. There are many rules, policies, and guidelines you have to follow. But learning to do that can be so worth it.
The hardworking and dedicated volunteer editors who maintain Wikipedia’s integrity frown upon paid editing. They have erected barriers to what is known as Conflict of Interest editing. They did this because so many poor articles have been attempted by people who are paid by a client to include something on Wikipedia. The barriers preserve Wikipedia’s integrity. But these barriers can prove to be pretty frustrating for some marketers. Especially when you are told to ‘get us on Wikipedia.’
The great news? You don’t have to do it alone. We’d be happy to help!
Think of it this way: Your dream bookkeeper might love nothing more than combing through coffee-stained receipts and bringing order to finances. That is not us. Instead, we love nothing better than helping our clients navigate their way through Wikipedia. We have trained many marketing professionals to effectively manage articles for their clients. Plus, we can do it for you if you don’t have the time. With our direct editing service, you can keep your Wikipedia articles up to date without having to do the editing yourself!
You don’t have to be the expert – because we are!
Need help or guidance? Let’s talk.
To The Point Collaborative offers Wikipedia services for nonprofits and companies who care about protecting their brand. We’d be delighted to help you with your Wikipedia needs. A good Wikipedia article generates such rich SEO, so much traffic to your site. It needs to be part of your marketing strategy. But you need to have an expert managing your Wikipedia articles.
We can manage your Wikipedia needs, train your team, or customize a blend of both.
Schedule a free 20-minute consultation to find out more.